Advancing conversation intelligence through multi-modal AI
The challenge
KAI's goal was to extract real insight from conversations between Pharma field teams, clinicians and patients, going well beyond the transcription and sentiment scoring that most healthcare analytics platforms stop at. Their MVP proved the concept, but taking it to enterprise grade meant solving two hard problems at once. First, the intelligence layer. Moving beyond transcription to KonversationDNA™, a proprietary model that combines acoustic signals, text analysis and facial emotion recognition to map the real dynamics of a clinical conversation. Second, the interface. Users needed to navigate long, multi-modal interactions, compare signals across channels and pull what they found into their own workflows without getting lost in raw output. The product had to work as a clinical tool, not a research dashboard.
The solution
We redesigned the front-end experience around how conversation intelligence gets used in practice. That meant three things: navigation that could handle long, layered interactions without losing context; visualisation that presented acoustic, text and facial emotion signals as complementary views rather than competing data streams; and a structured way to take findings out of the product and into the reports and stakeholder communications users were already producing. The UI was rebuilt to support side-by-side signal comparison and time-synchronised playback across modalities. We also restructured the information hierarchy so that KonversationDNA™ outputs (the proprietary layer that differentiates KAI) sat at the centre of the experience rather than being buried beneath standard dashboard furniture.
The outcome
The product now gives users a fundamentally different way to work with conversation data. Field teams can review a multi-modal interaction in minutes rather than hours, comparing acoustic tone, language patterns and facial signals in a single synchronised view. Findings now move from ad hoc interpretation into structured, repeatable outputs. For KAI, that translated into a stronger product proposition. The intelligence layer was always the differentiator. What changed was the ability to demonstrate and deliver it in a way that clinical and Pharma users could adopt into daily work.
"Maya designed and developed a complex new front end app for us. Very thorough in design with high quality coding and testing. Very professional approach. Will use them again."
David Naylor
KAI Conversations
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